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Project description

Project title: Organisation Thematic Tourism Programmes In The Körös-Valley
Project acronym: ACTIVE TOURS
Source of funding: Hungary-Romania Cross-Border Co-operation Programme 2007-2013
Budget: 113.653 Euro, from which the grant rate is 108.676,49 Euro.
Duration: 18 months - 01.11.2010 – 30.04.2012
Lead Partner: Mid-Békés Territorial Development Municipal Association
Partner 1: Körös Valley Nature Park Association
Partner 2: The National Council of Small- and Medium-sized Private Enterprises of Romania – Arad branch office
Target area: Hungary, South Great Plain Region, Békés County and Romania, Western Region, Arad County

OBJECTIVES
1. General objective: Making project areas better known by disseminating natural and specific local attractions especially in active tourism.
2. Specific objectives:
- Better supply of local tour offers based on the potential of the natural and special attractions both in quality and in quantity.
- Improving the number and types of tools for active tourism activities.
- Recommendation of joint marketing image and methods for public and private tourism suppliers.

Target groups: participants of the thematic programmes and tourists coming in the project area.

ACTIVITIES
1. Project management
2. Communication activities
a. Media communication – promotional articles in the local media of the Békés and Arad counties.
b. Publishing leaflets of the project and posting news about the project on the websites of the partners.
c. Participation at professional events, disseminating project and results.
d. Photodocumentation.
3. Project implementation
a. Elaboration of a joint marketing strategy.
b. Purchasing active tourism equipments.
c. Study tours in the Békés and Arad counties.
d. Editing and publishing brochures.
e. Upgrading websites of the project partners.

RESULTS
1. Joint marketing strategy – 1 document
2. Active tourism equipments – 62 pieces
3. Upgrading websites with tourism offers, maps, description of attractions – 2 websites
4. Study tours – 2 tours
5. Brochures – 15000 pieces.

Short summary of the project:
The main project activity is to survey and gather active tourism facilities of mid-Békés and the surrounding of Arad into programme packages, and the promotion of these offers through thematic brochures, direct organisation of groups, upgrading of websites. The project includes the purchase of tools for active tours (dragon boats, canoes, bicycles, GPS) on the rivers of Körös, organising study tours for local tourism providers, publishing brochures, making a joint marketing strategy. Cross-border effect is to dynamize local tourism across the border, to bring tourism providers closer, get them to know and offer local attractions. Thematic programmes are being demanded by youngsters, classes, students, families interested in the natural values of the area. The project results makes the two cross-border areas better known among tourists and locals.